For small & mid-size industrial companies, MRF-SI offers a wide range of services that cover all aspects of marketing & sales enhancement, but in a coherent fashion. Our involvement can deal with local technical & commercial representation, trade shows and exhibits support or specific expert missions:
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MRF-SI has developed a very effective generic approach for developing and implementing a strategic marketing plan along the following steps:
Predictive assessment of future competing techniques & technologies
Formulation of a differentiating competitive strategy - définition of value offered
Building the marketing strategic plan (per market segment)
Key Performance Indicators (KPIs)
Implementing the strategic plan
Assessment of initial results
MRF-SI can help you to reach your new goals for sales increase by following a proven methodology:
Analysis of the current commercial posture (customers / products / markets)
Analysis of competition - Market shares - strengths & weaknesses
Definition of sales goals by segments and/or products - planning
Boosting the sales forces, agent network, distributors, etc.
Formulation of an action plan to increase sales by regions or market segments
Development & implementation of reporting tools, management control and dash-boards
Training & coaching of the sales forces
Assessment of initial results
MRF-SI can make you benefit of its experience in the area of Customer Relationship Management (CRM), by implementing a global strategy that will place your customers at the central focus of all the business processes in order to improve profitability and build loyalty :
Precise definition of the CRM project objectives
Analysis & évaluation of all existing customer processes already in place
Expressing the needs for all actors concerned
Defining the satisfaction & loyalty-building plan
Selection of the eventual CRM software package & IT partner(s)
Development or possible upgrade of the intranet site or internet portal
Deployment & installation plan for the CRM system
Training & coaching of all potential users
Assessment of initial results
By fully exploiting our international network of partners & associates located near key target accounts, MRF-SI can provide local technical & commercial representation with excellent reactivity, while offering a wide range of support services:
Study, analysis & market forecast
Local technical & commercial representation
New prospects identification - initial contacts - organisation of missions & visits to customers
Assistance for building commercial offers - contract follow-up - recovery of payables
Assistance for creating new legal entities or for local recruitement
Assistance with preparing & participating to trade shows & exhibits
Assistance for obtaining industrial accreditation or quality rating
Assistance with identifying suppliers or local sub-contractors
Assistance with industrial benefit programs (« offsets »)
Here, MRF-SI will be able to combine its experience with managing such events and its different skill sets to assist you and guarantee success while maximizing your ROI for promotional media events such as trade shows, exhibits, conferences, etc.
Analysis and definition of event objectives and targets
Development of the marketing plan (and media plan)
Possible assistance for event preparation, mailing, logistics, ...
Assistance during the event (pro-active presence)
Coordination of the different external service providers
Follow-up of contacts & post-event activities
Depending on the specific and unique needs of each client, MRF-SI can also provide « à la carte » services. Such personalized missions can typically address the following:
Strategic advice for entering into a new market
Expert advice for launching a new product or a new technology
Expert advice to build a specific business plan
Profitability improvement via reducing « complexity »
Expert advice for developing winning cooperation & alliance strategies or industrial partnerships
Audit of your commercial & marketing strategy
Note: The base invoicing unit for such expert missions at the « Senior Consultant » level is the work day. One day is billed at 900 € HT flat rate.
