MRF-SI has developed a very effective generic approach for developing and implementing a strategic marketing plan along the following steps:

• Market segments analysis - Customers/products - profitability - key influence factors
• Competition analysis & positioning - market shares - strengths & weaknesses
• Forecast & likely evolution / behaviour of markets
• Predictive assessment of future competing techniques & technologies
• Formulation of a differentiating competitive strategy - definition of value offered
• Building the marketing strategic plan (per market segment)
• Key Performance Indicators (KPIs)
• Implementing the strategic plan
• Assessment of initial results
  
  

MRF-SI can help you to reach your new goals for sales increase by following a proven methodology:

• Analysis of the current commercial posture (customers / products / markets)
• Analysis of competition - Market shares - strengths & weaknesses
• Definition of sales goals by segments and/or products - planning
• Boosting the sales forces, agent & representation network, distributors, etc.
• Formulation of an action plan to increase sales by regions or market segments
• Development & implementation of reporting tools, management control and dash-boards
• Training & coaching of the sales forces
• Assessment of initial results
  
  

By fully exploiting our international network of partners & associates located near key target accounts, MRF-SI can provide local technical & commercial representation with excellent reactivity, while offering a wide range of support services:

• Study, analysis & market forecast
• Local visits & contacts for local technical & commercial representation
• New prospects identification - initial contacts - organisation of missions & visits to customers
• Assistance for building commercial offers - contract follow-up - recovery of payables
• Assistance for creating new legal entities or for local recruitment
• Assistance with preparing & participating to trade shows & exhibits
• Assistance for obtaining industrial accreditation or quality rating
• Economic & technological intelligence - Latest Quality standards
• Assistance with industrial benefit programs (« offsets »)
  
  

Here, MRF-SI will be able to combine its experience with managing such events and its different skill sets to assist you and guarantee success while maximizing your ROI for promotional media events such as trade shows, exhibits, conferences, etc.

• Analysis and definition of event objectives and targets
• Development of the marketing plan (and media plan)
  
• Possible assistance for event preparation, mailing, logistics, ...
• Assistance during the event (pro-active presence)
• Coordination of the different external service providers
• Follow-up of contacts & post-event activities & reports
  
  

• For Clients located outside the European Community, short or longer term mission assignments to conduct remunerated activities at a local site within Europe may trigger the need for proper visas and work permits. This can be complex and quite risky.
• MRF-SI has acquired proven practical turn-key experience in providing services related to securing appropriate visas, work permits and residency cards in particular for assignments in France.
• To this end, MRF-SI has developed validated procedures that have been established by the Office of Immigration and Integration (OFII) in France and the Department of Labour.
• MRF-SI can also provide support for required declarations and process for eventual posting of foreign personnel from one EU member country to another one.
• In addition, MRF-SI has extensive knowledge of administrative and HR recruitment and regulation issues, in relation with major collective bargaining national agreements for employment and remuneration grids for different industrial branches in France.
  
  

Depending on the specific and unique needs of each client, MRF-SI can also provide « à la carte » services. Such personalized missions can typically address the following:

• Strategic advice for entering into a new market
• Expert advice for launching a new product or a new technology
• Expert advice to build a specific business plan
• Profitability improvement via reducing «complexity»
• Expert advice for developing winning cooperation & alliance strategies or industrial partnerships
• Audit of your commercial & marketing strategy
  

Note: The base invoicing unit for such expert missions at the « Senior Consultant » level is the work day. One day is billed at 900 € HT flat rate.